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Nintendo Wii Sports- To Bundle or Unbundle?
By Rebecca Winner | May 18, 2008
The Nintendo Wii has gained notoriety since its launching in the four key markets in December of 2006. The concept of the Wii was first spoken of during the E3 press conference in 2004. Later, it was unveiled at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.
Since it was first made available in the states in November of 2006 the Nintendo Wii sports bundle is selling like pancakes. Kids and adults alike are raving about how cool the Nintendo Wii Sports Bundle is. During its debut in the 2006 E3, Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards. Every reputable gaming magazine is also hailing the Wii as the game console breakthrough. The Wii even got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.
What is driving the popularity of Wii? Everyone is curious as to what is making this game so popular? Why is Wii outselling PS3 and XBOX360 and why can’t they keep up and surpass Wii’s fan base?
It begins with our media mavens complaining about how our kids are getting fatter and rounder sitting at the computer chatting or playing video games. In a moment of genius, Nintendo came up with its revolutionary gaming console that is now Wii. So in addition to unwitting addressing the dilemma of our kids being couch potatoes, Nintendo Wii provided interactive gaming that allows the player to feel like he or she is in the game.
The driving force behind the rise of the Wii and its popularity is the Nintendo Wii Sports Bundle. Wii consoles are sold together with 5 cool sports games. With Wii you can really express yourself when you play the Wii.
Some people out there are now proposing that Nintendo Wii Sports be unbundled from the initial purchase. If you break up the bundle it will bring the price of the console down. Your initial purchase is currently around $300. But that could be lowered by as much as $100 to make it “more affordable”. One conclusions the marketing prophets are making is that the Nintendo Wii Sports bundle sales will be heading for a decline unless Nintendo considers unbundling its Wii Sports offering. Sales would bounce in 2009 if they did.
Wii’s popularity is due to the fact that it is sold as a bundle. One has to ask aloud Second, how is it possible that the Nintendo Wii Sports Bundle is some how in decline when Nintendo is still trying fill in all the back orders? Currently demand is exceeding the supply even with production of 1.8 million consoles Nintendo is putting out each month.
Lastly Nintendo Wii Sports bundle is so popular not only with the younger demographics but also the older ones. Some people are even saying that they don’t buy any other games after purchasing a Nintendo Wii sports bundle. Why mess with a good thing, when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?
Topics: Arts&Entertainment |
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