The amount of strategies available to SEOs and link builders seems to be endless, but the ones that are the best are not utilized often enough. You will get more bang for your buck by trying out proven methods that are not used often, while mixing in creative, innovative ones.
Getting back to the grass roots is a good idea. The pioneering form of link building has been to send a letter or call to the webmaster of the site you are requesting a link from. This is not as run of the mill anymore, because of the time it takes to do this for every site. Still, this remains to be the most effective technique.
Too much emphasis is being put on manual points of link building, like directory submissions. These are easy, but can also cause detriment. When something is too simple, it is usually that effective. When an SEO suggests this as a large part of their methods, it can mean they are using outdated means. While using several relevant directories, incorporating large amounts is not recommended.
Make your link building campaign Web 2.0-friendly. Every link builder’s goal is to have other people handle the tedious aspects of link building for them, and a well-planned viral media campaign can have that effect. Use “link bait,” articles written with the intention of gathering links. Write about sensational, reader-friendly topics and use catchy headlines. Write about trendy news, ‘hot topics’. Create fun or useful video content that’s attractive to link to and share.
Don’t let conventional wisdom constrict your attempts to run an effective link building campaign: avoid the myths, be creative, and let your link building take off.
Tags: Business, computer;internet