Google profits are soaring and analysts are saying its stock is close to over perform in this age of stormy stock market upheavals, so why would anyone make a statement like this : Pay per click Advertising in Google is Dead.
Google accountants, who cheer in glee, as Google revenue continues its relentless climb would not even dignify this with a response. And Yang over at Yahoo, who knows who is eating into his ad share revenue would glumly agree. Google’s Adword advertising model is absolutely roaring along.
What is great for Google is always great for its customers too, right? Usually it is, but it’s not the customers feeling the pinch here, its the advertisers like you and me. Google’s adword system is based on a set of “highest bidder” algorithms.
So now you understand the position of those buying from Google’s keyword bidding system. The more competition is the bigger the profit for Google and the more that the bidders get raked over the coals.
And who was this good for? The auctioneers or the public attempting to steal a good car cheaply? If you answered the auctioneers, you are absolutely right.
So a couple hundred heavy pocketed corporate types on their way to the casino, who find themselves coming out of the bathroom and seeing good cars go cheaply might want to wallow in and join the bidding. Well, thats exactly what deep pocketed corporate has done.
If more than a few of those guys don’t head right back for the bus, you and your bidding budders are going to have some cash rich competition who won’t even listen and smell the exhaust or kick the tires a bit. They are simply going to stand there and bid. Does this sound a little like corporate in the adwords game?
This indirectly says that many corporate buyers are overbidding keywords because they don’t have the time to seriously learn the craft.
What is currently happening to many of your campaigns that were turning a fair profit just 4 months ago? How about those absolute winners that you have had running for a couple years? You have adjusted, pruned optimized and now there is very little left you can do. The frustration sets in and you are regretfully pause the campaign. Its now, no longer profitable.
Not funny right? But this scenario is being played out all over the pay per click world all day long.
Recently, a few guys came up with a breakthrough. They also claim that after months of testing, Google’s adword system proved to be a cash loser for all but a few of their click bank affiliate products. They claim to have found a hack in another search engine and after nearly a half million in revenue are willing declare their test phase is over. Ha ha. They are calling their breakthrough the Yahoo cash machine. You might be surprised specifically at how they did this. Click here to watch their video.
Tags: Advertising, google adwords, msn advertising, pay per click, ppc, PPC Advertising, search engine advertising, yahoo advertising, yahoo cash