It’s getting more and more and more competitive in the niches where there is a lot of money to be made. There’s growing pressure to prove that you have the expertise people are looking for, before they do business with you.
Multimillionaire Chris Hubbard said this was his point of view on information marketing in an interview with Rob Toth. Dan Kennedy has partnered up with Rob in creating this part of his course on Info Riches. The series of interviews that Rob is conducting will be sold as a separate product known as “Future Of Information Marketing”. For a limited time interviews of the top information marketers will be available as a free download as an incentive to evaluate Dan Kennedy’s new course on information marketing.
Back in the beginning days of Ebay (1998) Chris started experimenting with selling things on Ebay. Gradually, after a lot of failiures and eventual success, he wrote a course on how to do business on Ebay. That was his first information product. When he saw how easy it was to make money with this kind of product as opposed to physical products he got really excited. Chris ended up creating dozens of best-selling ebooks, audios and video programs.
The high profit margins in information products give people a lot of room to make mistakes yet still make money. “It’s the best way for anyone to get started (outside Ebay) because it’s a very easy business model” said Chris. Compared to other business models, it’s hard to go wrong with information marketing.
When you are trying to win against your competition, there’s nothing like having a great relationship with your customers. Chris says “there’s a growing demand on our time”. “People are more and more vigilant against letting things into their inbox”. They don’t want to waste their time reading things that don’t apply to them at that moment, even if they subscribed to receive the information.
Chris says the only way you’ll get a chance to be in front of your target market is “you really have to construct something special in order to stand out”. When someone lands on your website, that’s your opportunity to show that you are different.
You need to prove your worth right from the start. “If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?”
The next step is to “bond with that person” says Chris. “With the Internet we can connect on so many different levels very inexpensively.” This is and opportunity to build relationships with people that can’t do as easily with other media.
Chris strongly believes that blogging is the best way to have an interactive relationship with people because it builds strong bonds. He says to use video extensively on your blog so people can get a sense of you as a real person. It adds so much credibility that it always outperforms his promotions where he uses text only. The interactive aspect of the blog combined with the human-touch of the video is the secret.
Chris also explained how to create a hot selling product in a few hours in the interview. “It’s easy” he says, “you don’t have to be the ordained expert in any field”. “You just have to make sure you are solving somene’s problem.”
The way to sell anything is to: Give away lots of value to gain people’s trust. Then find a way for your customers to give you feedback. This builds more trust. All the while, you should be using video to give the human touch. Once they trust you and know that you can solve their problem, people wil buy from you again and again. Trust is the big secret in information marketing.
Tags: Business, dan kennedy, home business, home;business, information marketing, Internet marketing, Marketing, online marketing, work from home