When I mention the words “brain training” more often than not I get a puzzled look. Despite all the hoopla in certain circles, brain training hasn’t get hit the big time. This makes it a great gift idea for that “difficult to buy for” loved one in your life.
In itself, the right kind of brain training software can be truly satisfying for anyone who enjoys puzzles or mental challenges. But it will also provide the added value of sharpening concentration, memory, and mental processing for a long time to come.
But brain training software isn’t just for the brainy sort. You may have a loved one who has begun to forget things or worries about the inevitable mental decline that comes with aging. Although you’ll have to consider whether the gift will be appreciated in the spirit it’s given, buying a brain training program for someone in this category may be the most loving gift you could give.
With brain training programs popping up in gyms, senior housing and schools, it’s clear that we’re at the start of a trend that will continue to grow. Scientific evidence has proven conclusively that the brain can grow new brain cells and change the way its wired throughout our lives. Not even our core intelligence is thought to be a static quantity any more. The opportunities for the individual (and for the gift giver!) are unlimited.
But before you scurry off to put a few copies in your shopping cart, we must address the thornier question of which brain training program to buy. As with so many things in this world, choosing the right brain fitness software isn’t so easy.
In any emerging industry there will be sharp differences between the effectiveness and price of the products available. Many brain training programs have been put together with little scientific foundation and less proof of efficacy. Some have excellent pedigree but cost several hundred dollars. And then there are the hidden gems that deliver great things but can be had for pennies on the dollar. How do we know what to buy?
If you’re in the market for brain training software, you should keep these key factors firmly in mind:
1. Does the vendor indicate the particular scientific basis for the training exercises, if so, what did the studies show? (Look out for vague or general claims.)
2. Is the software designed to require particular focus and attention with a challenging activity? These are the minimum requirements for effective brain training. And does it strengthen a broad range of cognitive skills (working-memory, speed, dual-hemisphere interaction)?
3. Does the vendor recommend a particular training schedule and does the time commitment seem reasonable to fit into the gift recipient’s schedule?
Since the field is so new, price doesn’t necessarily indicate quality or effectiveness. Some brain training programs cost several hundred dollars, while other can be had for less than $50. The market has yet to settle on a reasonable cost for a good brain training product. If the product is expensive, can you afford it, does its effectiveness seem to warrant the additional expense? If the product is affordable, is the training protocol nevertheless robust and founded on good science?
But whether you splurge big bucks or track down an affordable gem, it’s certain that your research will reward you with a unique and well received gift.
Tags: brain exercises, brain fitness, brain plasticity, brain training, Holidays, intelligence, IQ, self-growth, standardized tests