Ecommerce websites have many benefits in excess of the normal shopping ways. Primarily it is an online process where there is no talking salesman to shove for making an acquisition. The customer can spend their own time in going through the stuff in the website, study them, compare and when happy with the features, purchased it. One can see and buy the product of their choosing just by staying at home. Consumers get a big compilation to select from, the overhead cost of shopping is also reduced through online shopping.

What is a usual ecommerce conversion rate? Let me give you a statement of caution first, then some numbers that may be helpful.

An average conversion rate is a tricky number, for a number of causes. The largest reason is that it is very hard to match apples to apples. The reason is that there are many factors that have some bearing on conversions that you can’t see.

The largest invisible conversion aspect is traffic sources. Some websites have large amounts of traffic from a print list or offline advertising. Traffic from offline basis can be very qualified and exchange at a much higher price than online traffic. A number of websites also depend hugely on email marketing to drive traffic – prospects replying to an email will normally exchange at a very high rate too, since they have by now read the proposal and replied to it.

Other “unseen” issues that influence average ecommerce exchange rates include brand awareness, one-to-one sales strategies, repeat customers, and return visitors. Therefore when viewing average conversion rates, you should treat them with caution – information you get from your own site is normally much more useful. Ecommerce conversion rate averages depend by industry, but a lot of them are 1-4%.

The top converting ecommerce sites on the internet get up to 30% conversion rates, but there are “unseen factors” that assist them achieve those numbers. The top 10 ecommerce sites normally fall in the 10-15% conversion rate range.

Jason Myers is a professional writer and he writes mostly about ecommerce secrets online. He’s also interested in web development secrets.

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